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Classic, timeless, and family-oriented, Gigi Hadid’s cashmere brand Guest in Residence celebrates the launch of its exclusive capsule collection for LuisaViaRoma with a night amongst the stars at Milan Fashion Week.

Creative Direction: Gigi Hadid (@GigiHadid) Art Direction: Sarah Bassett (@sarahbassettt) Photographer: Pablo Di Prima (@pablodiprima) Stylist: Esther Matilla (@esthermatillaoubina) Hair: (@laurapolko) Makeup: Carolina Gonzalez (@cgonzalezbeauty)

Nestled in the heart of Milan, where timeless fashion and contemporary luxury merge, Gigi Hadid’s cashmere brand, Guest In Residence, is claiming its place among the coveted invite-only events of Milan Fashion Week. The top model’s cashmere brand debuted last year with a collection of staple knits celebrating family and nostalgia with a vision for the future, presenting heirloom quality pieces that she hopes will establish themselves in wardrobes for generations to come thanks to their timeless design and high-quality construction. As the anticipation of the week builds, the city is captivated by the Guest in Residence collection, a harmonious blend of style, comfort, and nostalgia.

As the fashion world gathered in Milan this week, a dedicated private event celebrated the exclusive with LuisaViaRoma. Gigi Hadid herself graced the historical Baretto Milano for an intimate dinner with close friends and esteemed guests. This event, a celebration of creativity, passion, and the enduring spirit of fashion has undoubtedly set the tone for the Guest In Residence x LuisaViaRoma collaboration. Gigi Hadid expressed her excitement by saying, “I am so happy to launch my new Guest in Residence collection and the exclusive capsule with LuisaViaRoma. Milan Fashion Week is the perfect occasion to celebrate this collaboration surrounded by people who inspire me.” The event illuminated the essence of the collection—a fusion of tradition and innovation, luxury and nostalgia.

The exclusive capsule collection is available exclusively at LuisaViaRoma, both online and in-store alongside the highly anticipated Fall 2023 Guest In Residence collection, with two installations at the Via Roma location in Florence: the first from September 22nd and a second coming this November. Guest In Residence’s collaboration with LuisaViaRoma is more than just a capsule; it’s a testament to the enduring legacy of style, comfort, and family bonds. It invites fashion enthusiasts to step into a world where the past and present harmoniously coexist and where cherished moments are captured in the soft embrace of cashmere.


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