Title:Luce. The Ferrari Nobody Had Ever Imagined.

Subtitle: The first electric Prancing Horse is born in Maranello, revealed in Rome, and redefines everything we thought we knew.

There are moments in automotive history that divide time in two: before and after. The Ferrari Luce is one of them. Not because Ferrari chose electric — but because of how they did it: uncompromising, relentless, with the same obsession for perfection that has always set Maranello apart from the rest of the world.

The name is no coincidence. Luce — Italian for light, clarity, silent energy. A word that captures the soul of the project: to illuminate the road ahead rather than follow those who have already walked it.

"An uncompromising vision. Transparent design. Silent energy felt in every fibre, and form shaped by function."— Ferrari, on the meaning of Luce

The project was born from a collaboration as unexpected as it is perfect: LoveFrom, the creative collective founded by Sir Jony Ive — the man behind the iPhone, the MacBook, the iPod — alongside Marc Newson, reimagined the Ferrari cockpit from scratch. The result is a brilliant paradox: the former architect of the touch interface par excellence chose to bring back the physical. No dominant touchscreen. Just precision CNC-machined mechanical buttons, levers, and a glass key with an E-Ink display that, when docked, sends the historic Ferrari yellow surging across the entire interface.

The steering wheel — three spokes, 19 CNC-machined components, 100% recycled aluminium, 400 grams lighter than any previous Ferrari wheel — draws inspiration from the Nardi wheels of the 1950s. The Luce looks back to see further ahead.

Beneath the bodywork — still shrouded in mystery until May 25 — sits an 880V platform developed entirely in-house, with four motors in a Halbach array configuration: the same technology used in Ferrari's Formula 1 powertrains. Range exceeding 700 km, 350 kW DC charging. And a sound engineering approach unlike anything else: the real vibrations of the rear motors captured by accelerometers and amplified into the cabin. Authentic Ferrari — even in silence.

World Premiere — Rome, 25 May 2026 The Luce's exterior design will be revealed to the public for the first time during an exclusive event in the Italian capital. First customer deliveries are expected in October 2026.

For those who are part of the MCI world, the Luce is not simply a car to be purchased. It is a work to be understood, anticipated, and received. Allocations are already expected to fall far short of demand, with absolute priority given to established Ferrari clients. The estimated price — above €550,000 — places it among the most exclusive production models the Prancing Horse has ever built.

Rome, 25 May. Mark the date.